Famous Dave's, Get Messy
How do you get women to want to go to Famous Daves for dates, social gatherings and other events it's not as socially acceptable to eat unladylike? Glamorize the whole act of getting messy. This campaign includes a mobile app to use while eating at Famous Dave's, allowing women to instantly upload their pictures to the Get Messy website. The website allows women to view a Facebook feed of the Get Messy campaign and view archives of "Dave's Dirty Girls." Both mediums let women easily access several other navigational items such as the menu, promotions and store locator.